• John Wiley & Sons Corporate ID Redesign

    Wiley Logotype

  • John Wiley & Sons Corporate ID Redesign

    Wiley Stationery

  • John Wiley & Sons Corporate ID Redesign

    Wiley Press Kit Folders

  • John Wiley & Sons Corporate ID Redesign

    Wiley Subject Catalogues

John Wiley & Sons Corporate ID Redesign

2011

Wiley is a leading global academic publisher whose target audience spans from researchers and professionals to students in higher education. They have been a trusted source of information for over 200 years. The purpose of the new identity is to more accurately reflect the multiple facets of the company (printed and digital platforms). The illustration of the “dog-eared” page within the letter L represents information in both print and digital formats. The colour green, which has long been associated with Wiley, was maintained throughout the new identity in order to represent the fact that the company’s traditions and values have not been lost during the formation of their new identity.


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